Tools & frameworks worth knowing.
A short list of resources Kay returns to across marketing, AI, and business strategy.
For strategy and content
Brand Positioning
Frameworks for defining who a brand serves and why it matters before writing a single word of copy.
AI-Assisted Workflows
Practical ways to use AI tools for research, drafting, and content systems without losing your voice.
Content Calendars
Simple systems for planning content that stays consistent without becoming a full-time job.
Local SEO Basics
The fundamentals of Google Business Profile optimization for healthcare and small business clients.
A few things I actually use
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Everyday favorites — from home to work-from-home setup — collected in one place.
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Looking for a deeper resource list, templates, or a starting point for your own marketing strategy? Reach out and Kay can point you in the right direction.
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